Metadiscourse in and on social media (ESSE2026 seminar)

Contribution List

5. ‘I Have One Daughter’: Meta-Pragmatic Play in TikTok Sound Memes

Kate Scott (Kingston University)

9/2/26, 9:00 AM

S12 (1/1) Metadiscourse in and on social media

TikTok’s affordance for reusing the audio track of an existing post enables a distinctive form of multimodal meta discourse where users communicate not only through what they say, but through how they re contextualise another creator’s discourse. This paper analyses the “I Have One Daughter” TikTok sound meme as a form of meta meme in which creators perform patterns of conversational...

2. Textual Metadiscourse and Humorous Framing in TikTok’s POV Genre

Audrey Willoughby (University of Milan)

9/2/26, 9:30 AM

S12 (1/1) Metadiscourse in and on social media

This paper examines how textual-layer features in TikTok’s POV genre, specifically textual overlays and captions incorporating emojis and hashtags, function as metadiscursive cues that guide humorous interpretation. Following Hyland’s (2005) account of metadiscourse as discourse that frames interpretation and signals stance, these textual elements are treated as resources that organise how...

7. “I know it’s basic, annoying, and cringe advice”: Metapragmatic negotiation of venting playframes on r/mentalhealth

Eva Triebl (University of Vienna, English Department)

9/2/26, 10:00 AM

S12 (1/1) Metadiscourse in and on social media

Mental-health communities on social media have been critically discussed as sites that may foster epistemic closure and problematic forms of advice or self-understanding. Such concerns often presuppose a model of interaction centered on deliberation and epistemic consensus (Habermas 1981). This study instead conceptualizes these sites as interactional environments in which the norms of...

4. Epistemic Contestation in Online Political Discourse: Metadiscursive Engagement with ‘Fake News’, ‘Disinformation’, and ‘Conspiracy Theory’ in User Comments on US Presidential Elections

Cedric Deschrijver (Ming Chuan University)

9/2/26, 10:30 AM

S12 (1/1) Metadiscourse in and on social media

The concepts ‘fake news’, ‘disinformation’, and ‘conspiracy theory’ are often perceived as denoting discrete and describable categories of problematic content. Yet in public discourse, besides functioning as classifications, these terms also function metadiscursively: their use reflects socially-mediated judgments on discourse, ideologically positions participants in interaction, and signals...