Speaker
Description
This paper explores the phenomenon of ventriloquizing dogs on social media, specifically focusing on TikTok. Much of the work that has been done with ventriloquizing has been in face-to-face interaction (Tannen, 2004). My research brings an asynchronous, computer-mediated approach to studying how ventriloquizing is done and what it achieves.
Using a multimodal framework informed by interactional sociolinguistics, I examine how creators employ ventriloquizing to navigate delicate topics such as telling personal stories, responding to criticism, and promoting products to their audience. The study utilizes a data set consisting of three one-minute video narratives and associated top user comments from the TikTok account @goldenchilaquil. The analysis reveals that ventriloquizing dogs on TikTok involves the use of specific linguistic markers, such as technology-based voice modification as well as prosodic features, to create a distinct persona for the dog. By employing ventriloquizing techniques, creators can effectively shift their footing, assuming new perspectives and framing their narratives in a less face-threatening manner. One such example from my data discusses the criticism of the human gentrification of Mexico and how the dog is used to frame the criticism as humorous content. By positioning the dog as the principal speaker, creators can address negative feedback indirectly, maintaining a positive online presence. Audience comments demonstrate community solidarity, as users align themselves with the dog's perspective and show support for the creator.
The paper highlights the role of ventriloquizing in constructing dialogue and framing discourse, shedding light on the evolving nature of online communication and its intersection with social media platforms. The findings contribute to our understanding of how users interact in online spaces and present themselves through mediated voices, providing insights into the multifaceted ways in which individuals engage with others in digital environments.